A Warren Buffett model:

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Nelson Peltz: His lieutenants prepare detailed comparisons on margins, the percentage of sales spent on marketing, ‘deals and allowances’ paid to retailers, and growth in overhead versus sales.

They worship free cash flow, and believe it’s more efficient to revitalize a great brand than to try to build one from scratch. He also loves exploring what grabs the public taste – "I try to figure out the marketing puzzle."